Self Publishing: The Great Debate
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(Warning: this is an opinion piece and therefore reflects the views of the author alone. I do not claim that there is any sort of industry standard, or that everyone thinks the way I do. My intent is not to offend anyone, but rather to shine a critical eye on an industry that is getting bigger every day.)
I’ve wanted to be a published author since my senior year in high school. As soon as I started writing short (and very poorly written) novels I thought that surely I could one day publish these gems. As I grew as a writer it became painfully clear that what I had written was far too rough to ever get published. I wanted to reach the status of authors like J. K. Rowling, Stephen King and Dan Brown, where my book was so insanely popular that I defied the odds of countless authors who didn’t strike it rich with their books. One of the biggest pieces of advice for writers was “Don’t quit your day job” and I was determined to become a success so that I could do exactly that (my day job sucks).
In my quest to become this best selling author, there have been numerous battles over the editing process. I took one story from a 16 page short to an 800 page novel over the course of seven years. I lost count of how many times I rewrote it, retooled it and re-imagined that same book. But it was a labor of love and I had my eyes set on that prize from the beginning. What I never considered, however, was self publication.
If you’re a writer, there is a good chance you know what the difference between self publishing and standard publishing is. Essentially, standard publishing has been the norm for decades; the one route that an author can take to find any kind of success. There are agents, publishers, editors and a whole bunch of other people who work with you to make your book a success (because they benefit from its success as well). Self publication is the ‘go it alone’ method where you do all the leg work from writing the book, all the way to the end where you advertise it. Self publication was more costly with far less reward, but I say it ‘was’ this way because with the introduction of e-books, the personal expenses have declined significantly. I recently wrote two hubs about the pros and cons of e-readers, but I deliberately didn’t include self published books in either category and the reason is because I have very mixed feelings on the subject, ones that must be addressed in their own hub (this one). And all of this starts with one very glaring generalization:
All self published books suck.
It is not fair for me to say this statement because I haven’t read every self published book ever written. But of the self published books I have read, none of them have given me a good opinion of the practice. Now, I know what you’re probably thinking ‘I know of several self published books that went on to success’. While it is true that a self published book can become successful, usually it happens because the book catches the eye of a major publishing company who then grabs it up, edits it, and distributes it properly. There is also a good chance that the person who self published it, made few (or no) attempts to publish it properly the first time around. Who knows how quickly such a book would have been picked up if they had gone through the proper channels first. But the point is, the self published book didn’t become successful until it was published ‘for real’. I haven’t heard of any instances where an author achieved best-seller status with a book that was still fully their own. So what, then, is the point of self publishing if the likelihood of getting noticed by a major publisher is the same (or less) than going through the normal channels?
You’re either terrified of rejection or you’re lazy (or both).
There are essentially two reasons (from what I’ve seen) why someone would self publish before even trying to get published the normal way. The first is that they’re terrified of rejection. In his book about writing, Stephen King expressed that rejection is part of the writing process. He had a wall filled with rejection slips before he finally got his first novel published. Even authors who get picked up quickly, like Terry Goodkind, acknowledge that such rapid success is extremely rare and unlikely. Having been through numerous writing workshops, I know that every writer takes rejection differently. I’ll admit that the initial critique, whether you’re hearing it or just reading comments, can be quite painful. There is an immediate feeling of resentment and betrayal that leaves you thinking your book is crap, or your editor is a jerk. However I’ve noticed that these wounds heal rather quickly and when I come back to them a little while later, I see that they were only trying to help and most, if not all, of their comments are worth consideration. Therefore, ultimately, the critiques and edits helped the book to become a much more polished and streamlined piece of fiction. But if you are the kind of writer who hates rejection and critiques, long after they were given, then writing may not be the career for you. I’ve known a lot of people who write for fun, as a hobby, and prefer not to have other writers markup their work. I can completely understand this but it becomes a problem when they believe their unedited manuscript is good enough to be in print.
And that leads me into the second part; laziness. Editing is hard and unfortunately the writing process is roughly 75% editing (at the least). When you’re ready to get published, you want to make sure that every possible error is gone so that no one can reject it anymore. But by going the route of self publication, any standard for editing is gone. You could publish the worst story ever written and yet it is still on the shelf next to every other self published novel in existence. Say what you will about poorly written novels that are published by the big companies, even those stories have a certain standard for spelling and punctuation. Nothing takes a reader out of a book faster than a misspelled word. And, though I dislike many bad writers who have found success, at least they had the courage to face rejection over and over again to get that book published. So, for this reason, I often see people who self publish, without even considering the traditional methods, as being lazy because they don’t want to seriously edit their story.
Is there anything positive to come out of self publishing?
So let’s get this straight; self published books are poorly written, grammatical catastrophes written by people without the spine or motivation to attempt something greater. It sounds harsh, I know, but there is a different section of self publishing authors that prevents me from saying this every time I meet someone who is considering it. They are the downtrodden writers who have been trying to get published the normal way but, for whatever reason, have failed. Big business is unforgiving and a truly great book can be overlooked for stupid reasons. Not only that, but even if your book isn’t the next best seller, it still occupies a place in your heart and to see it die such an undignified death can be more painful than any rejection or critique. I mentioned above that I’ve been writing my novel for over seven years but, despite all my editing, I still don’t think it’s perfect. I tell people that it’s finished, not because it met all my expectations, but because I just can’t stand to work on it any longer. I have to let it go eventually, so I decided to find a checkpoint from which I could say it is ‘good enough’. So now I’ve begun the lengthy process, which begins with finding an agent to represent me. And, while it is possible to expect rejections, nothing can really prepare you for when it actually happens. Secretly you’re hoping that you’ll be one of the rare cases that succeed right away. When the rejections do start coming, it isn’t a sign of the immediate end, but rather it makes you wonder, in some distant part of your mind, what did I do wrong? Was it the query letter? Was it my synopsis? Were the first five pages not interesting enough? Since most responders don’t give you personalized rejections, it’s difficult to tell what you’re doing wrong. And I will admit, if I spend the next seven years trying and failing to publish this book, self publication is going to start to look better and better. Not that I wouldn’t try to professionally publish any new book I write, but just so that I could see this first novel in print before I die.
So, essentially, that’s why I didn’t include this subject in my e-reader articles. I have a very poor opinion of anything self published, but at the same time, I worry that one day it will be my last resort. Maybe it’s too early to be thinking about that, and maybe I’m being too harsh on people who choose to do all the work getting their book out there, but it is definitely a subject worth discussing and I’m curious to see what your opinion is in the comments section below.
(Also note that I am well aware that writing articles on HubPages is a form of self publication. But I am referring specifically to the publication of novels. Professional writing and short story writing are not the areas I plan to make it big. If they were, I would probably feel the same way about self publishing for them, as I do for novels.)
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Wow. I have read good self-published books.
I recommend you look up John Locke's "How I Sold 1 Million eBooks in 5 Months!" for a view entirely opposite to yours.
I both agree and disagree with your take on publishing.
I've seen all of the terrible things you mention but I have also read some really good work.
Ebooks now make up over 21% of book sales, a huge amount when one considers what a short time it has taken to garner that share of the market. They will continue to take more and more of the market and I see a day in the not too distant future when printed books will fall into the category of relics. I’m not saying this is a good thing only that it’s happening.
For me, as someone who lives on the road and almost entirely in non-English countries, ebooks are far more practical. Personally I prefer to read a real book but when I consider the weight and space required to take real books with me I have to rely on ebooks.
When you are writing and publishing ebooks there isn't really much need for publishers in the traditional sense.
But there is a huge need for editing and many ebooks suffer from all of the errors you mention.
One thing I notice is that while you can do it yourself we often don't see our own mistakes. People either read over them and don't notice them or their spelling and grammar aren't that good to start with. Given today’s word processors there isn’t much excuse for bad spelling.
Then there is the fact that authors are paid so little for their work. If you are a big well known and fast selling author you may get a decent percentage but everyone else gets very little for all their hard work.
Add that to the whimsical system of traditional publishing and even if you have written a great book your chances of getting it on the shelves isn't very good. I think I read somewhere that the first “Harry Potter” book was rejected 8 times before someone saw its potential.
Actually, according to that John Locke guy, the fledgling author is usually offered very little advertising and exposure. His book is all about how he tried the traditional route and failed miserably and is now a best selling, self published, self promoted author.
I'm with you on the self promotion stuff - its not something I am comfortable with myself.
It's almost shameful to say, but I've been giving self-published books by local authors. I always smile. Read them and never finish their books because I think, "Ouch. This is horrible." And not because of the concept, the story-line or even the characters. But usually because the lack of flow and structure, which is generally corrected by an editor. So, sadly, I agree. Self-publishing is almost like labeling yourself as "not good enough to be really published."
Wow! I loved this. Thank you so much for sharing. :) And I'll be checking back for other gems like this one.
p.s. I shall try very hard not to be so lazy/scared of rejection! Your words have inspired and entertained me. haha. Thanks! :D
I appreciate you sharing your opinion Dremer but I've got to say this article seems like it was written a decade ago. Today there are many succesful and well-written self published books. And a number of authors who take their self-pubbed careers very seriously, and are very far from being lazy. I'm not self-pubbed myself but I know there are pros and cons to both trad and self pubbing and that they both have their places in today's market. Yes, this is an opinion piece but I think a little earnest research and chatting with a few serious self-pubbers would significantly change your view point.
I hope to someday get a novel published. I have never read a self published book, and would not likely consider self publishing unless it was a last resort.
I like your hub and thanks, too, for getting me thinking.
I do wonder about the accuracy of your viewpoint, however. I would like to base my opinion on some pretty extensive research rather than anecdote and secondhand notions. Nevertheless, many of your points seem valid to me.
However, I think that it may be the case that with time, the situation changes. For example you seem to equate self-publishing with the ebook, whereas many self-publishers run print editions through the vanity press, or POD publishers - and many mainstream publishing houses now publish properly edited ebooks for use with new reading technologies.
There are also a growing number of reputable and reliable freelance editing and critique services that enable a self-publishing author to go that route with experienced and knowledeable editing and proof-reading.
I think there is a cultural shift taking place whereby many writers are turning to self-publishing because the new technologies are enabling them to take control of their presentation and distribution in ways that were formally not possible.
You know, as the publishing houses come under increasing pressure to 'dumb down' their output, self-publishing may in fact become the best option for authors of high quality literature who the publishers don't regard as sufficiently commercial.
It would be churlish of me to mention names but I recently made myself read a series of 'thrillers' by best-selling authors published by mainstream houses. They were, almost without exception, gripping tales appallingly written. Unputdownable trash. They were multi-book deals with mainstream houses whose editors were surely as illiterate as the authors.
I suspect the issue is more complex and subtle than you suggest in this hub. To dismiss self-publishing out of hand may be to refuse to jump in the lifeboat because you want to stay on board the sinking ship...
Thanks again for such a thought-provoking hub on one of the most popular self-publishing sites I know! ;)
















Ruby H Rose Level 5 Commenter 3 months ago
Wow! Well done. You hit the nail on the head and then some. Bravo for telling it like it is. So very many of us struggle with those exact same issues. I've been on the teeter totter of it all for more years than I can stand to admit. I am conquering many of my writing fears here on hubpages. This is very supportive. Thank you, thank you!